New Jersey Division of Consumer Affairs officials warn Super Bowl fans they can get taken by scammers if they're not careful.  

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Consumer Affairs Director Eric Kanefsky says there are obviously a lot of people who are willing to spend a lot of money to attend and participate in the Super Bowl, and with those type of events you get con artists and scammers. He warns would-be ticket buyers to know your seller, especially when it comes to verification of a website's legitimacy.

"A website that has a mechanism to independently verify the legitimacy of the ticket," Kanefsky said. "At this point, largely, when we are talking about people who are still looking to buy tickets, those are almost primarily at this point going to be on the secondary ticket market."

Kanefsky warns people to be cautious if somebody is looking for you to turn over a check or a money order. He also said to be wary if somebody doesn't take a credit card or can't provide you with the specific information about the location of the seats or provide you with a picture, if they profess to have the ticket in hand.

Kanefsky said hotels can charge whatever they want for a room and raise their rates as high as they wish, but they cannot "bait and switch."

"If somebody says they're going to give you something for a certain price, you enter into a agreement with them to do that, and they subsequently change that," Kanefsky said. "That's something that somebody should be calling our office about."

He said you can always contact Consumer Affairs to determine whether a ticket seller or hotel has been the subject of complaints.