Police in New Orleans, Louisiana are searching for a Jackson Township man who was reported missing earlier this week and hasn't been seen since the beginning of the month.

Michael Gelfand, 33, was reported missing on Tuesday after unsuccessful attempts by family to reach him.

Police learned that Gelfand arrived in NOLA for a business trip on January 5 that was only supposed to last one day with him being scheduled to head back home to New Jersey on January 6 -- the last day his family heard from him.

The Lakewood Scoop is reporting that there is a $10,000 reward being offered for information that can help find out where Michael Gelfand is, adding that he was last seen near Canal and Carondelet Streets in NOLA.

Gelfand was last reportedly seen wearing blue jeans, white sneakers, a white t-shirt, black hoodie and a black baseball cap as well, according to the Lakewood Scoop.

New Orleans Police are asking anyone with information on Gelfand's whereabouts to call them through the NOPD Eighth District detectives at 504-658-6080.

This story was first reported by WDSU-News 6, a local NBC affiliate in New Orleans, LA.

(Photo Courtesy: New Orleans Police Department)
(Photo Courtesy: New Orleans Police Department)
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