8% Of The Eagles Purchased, Unfortunately, It Wasn’t Jason Kelce

In 1994, Jeffrey Lurie purchased the Philadelphia Eagles for $195 Million. Twenty years later, Forbes says the Eagles Franchise worth is now at $6.6 billion, which is an over 3,000 percent increase in value.

The explosion of NFL Franchise Values reflects the rapid growth of revenue generated by the league. The NFL is a multi-billion dollar business whose net profits significantly outpace any other sports leagues in North America.

Now 73 years old, Jeffrey Lurie wants to capitalize on that unprecedented increase in the value of the Eagles organization.  Bloomberg News reported back in June that Lurie hired a firm to help explore the opportunity to sell a minority stake in the team.

How Much Is The Minority Ownership and Why Jason Kelce Was Never Considered

According to the Sports Business Journal, Jeffrey Lurie is selling 8 percent of the Eagles Franchise. The Lurie Family will maintain 85 percent Majority Ownership and will not divest any further control of the organization.

The price of the buy-in from these new Minority Owners is not based on the Forbes estimates of NFL Franchise Values. Instead, Jeffrey Lurie, like the Miami Dolphins Owner Stephen Ross, has set the Organization's Equity Enterprise Valuation at $8 Billion.

The projection for a minority stake purchase of the Eagles Franchise is between $100 and $700 Million.  This is a major reason why, despite the social media outcry from Eagles fans, future Hall of Famer Jason Kelce was never a candidate for minority ownership.

Jason Kelce's net worth is reported to be around $40 Million. Jason admitted on his New Heights Show Podcast that he doesn't think he and his brother could ever afford to buy a minority stake in an NFL Team. The brothers compared the idea of owning an NFL team to people who look at homes on Zillow they can't afford.

Who Are The New Minority Owners of the Philadelphia Eagles?

The Sports Business Journal reports that two different minority ownership groups will pay the Lurie Family for their piece of the Eagles organization:

"The family trust of Ed Peskowitz, founder of United Communications Group and a former co-owner of the NBA's Hawks, will take a 4.75% stake in a deal led by his children, Zachary Peskowitz and Olivia Suter. Susan Kim, chairman of the board of semiconductor company Amkor Technology, would buy 3.25% through a trust she created for her children, sources said."

The NFL Finance Committee will present on December 10th to the other NFL Owners the details of this Minority Sale for an ownership stake in the Eagles. Also on the agenda is the Minority Buy-In for the Miami Dolphins; There needs to be at least 24 of 32 owners to approve these minority stake buy-ins.

One of the underrated revenue generators for the NFL each year is Jersey Sales. Here are the top-selling Eagles Jerseys so far in 2024: