Marketing For Garage Door Companies: Top 20 Garage Door Marketing Ideas To Get More Garage Door Leads
With the second quarter of 2022 in full swing, now is the perfect time to try some new garage door marketing ideas. If you’ve been wondering how to get more garage door leads, we’ve got a ton of things you can try—and it all begins with a strong website design for garage door companies.
It’s important to try a variety of things when it comes to garage door digital marketing. Why? Because every garage door provider needs garage door leads to survive—no matter your location or how long you’ve been completing garage door jobs for your community. Without a good flow of new garage door leads, bringing in new customers and making money become impossible.
But, if you create a system that attracts new customers and delivers new garage door leads to your business like clockwork, that’s a recipe for:
- More high-paying garage door jobs
- Increased revenue for you and your crew
- Growth of your garage door business
We know why garage door providers need to generate garage door leads, but how can you do it affordably and efficiently? The answer: a great website design for garage door companies. If you’ve ever wondered how to get more garage door leads, follow the steps below—and consider working with a garage door marketing agency!
1. Get More Garage Door Leads Through Your Website
If you don’t yet have a garage door website, one of the best things you can do for your business is to create one. A garage door website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:
- Learn more about your garage door business
- Read about the garage doors you provide
- See your service area
- Get in touch with you about garage door jobs
- Become a quality garage door lead for your business
Without a garage door website and strong website design for garage door companies, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.
Without a website, your business might as well not exist at all. A garage door marketing agency can help you get set up.
2. Send Out Direct Mailers to Get More Garage Door Leads
Here’s another garage door marketing idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential customers.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for garage door leads from other sources to determine if this is a viable solution for you.
3. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one garage door advertising idea that’s been proven time and again to generate quality garage door leads. So, if you’ve been wondering how to get more garage door leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in garage door leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local garage door providers.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you with garage door lead generation. As a garage door marketing agency, we can also set you up with professional website design for garage door companies and share other ideas for garage door digital marketing.
4. Always Use Local SEO for Garage Door Lead Generation
Search engine optimization (SEO for garage door companies) is still king in the garage door digital marketing space, which is why SEO for garage door companies is so popular. SEO is what moves your garage door business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, SEO for garage door companies alone can generate the majority of your garage door leads (but we still recommend reading the rest of these garage door marketing ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing for garage door companies.
When it comes to marketing for garage door companies, it’s always a good idea to work with a garage door marketing agency and let an expert in SEO for garage door companies get you up and running.
5. Get More Garage Door Leads Through Facebook + Instagram
Still wondering how to get more garage door leads? Advertising on Facebook and Instagram can be a cost-effective method for garage door digital marketing, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal garage door customers by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need garage door providers in the future. If you’ve been wanting to try social media advertising for your business, this is a great option in marketing for garage door companies.
Paired with SEO for garage door companies and website design for garage door companies, this is a powerful lead generation strategy. A garage door marketing agency can get you set up.
6. Ad Retargeting Is a Fresh Garage Door Advertising Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it for your garage door business.
Retargeting is a great way to keep your garage door business and garage door website in front of potential customers who have already shown interest by visiting your website. This is one garage door advertising idea well worth trying, especially if you’re already getting good traffic to your garage door website. Throw in some SEO for garage door companies to gain an extra visibility boost!
7. Canvass the Area to Generate Garage Door Leads
Canvassing an area to generate garage door leads might seem like an old-school tactic in marketing for garage door companies, but it’s a garage door advertising idea worth trying. After all, consumers are more likely to work with you when they can put a face to your business. If you want to give canvassing a shot, try doing it after completing a garage door job in the area.
Follow these tips for the best results:
- Always be polite and courteous, even if you don’t get the reaction you want.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential customers after getting their info.
When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s a garage door lead!
8. Content Marketing = Marketing For Garage Door Companies
Creating content for your ideal customers is a great way to get more garage door leads. Consider writing blog posts and articles that you can post on your garage door website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- 10 Signs Your Garage Door Needs to Be Replaced
- Fresh Paint Ideas For Your Garage Door
- Maintenance Tips To Keep Your Garage Door Working Properly
As you write these articles, plug your garage door services. Suggest that readers use a garage door provider they can trust to do the job correctly the first time, and—if you’re affiliated with a certain garage door brand—talk them up!
9. Email Marketing = Marketing For Garage Door Companies, Too!
Email marketing is one of the oldest forms of garage door digital marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your garage door business, you’ll make (on average) a $40 return on your investment.
Because most garage door businesses overlook the benefits of email marketing, it’s a great lead generation option for your business. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready garage door leads and spend 33% less money on making sales.
10. How to Get More Garage Door Leads at Trade Shows
Attending trade shows should be high on your list of garage door marketing ideas. They not only provide plenty of solutions for how to get more garage door leads, but also let you observe your competition, create new business partnerships and boost brand awareness among potential customers.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.
Finally, make sure you’re collecting information from visitors and following up to make the sale.
11. Reputation Management Affects Your Garage Door Business
Did you know 85% of people search online to find local garage door providers? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need your garage door services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business name and phone number.
Online, list your garage door business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll get more garage door leads.
12. Make Your Garage Door Advertising Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your garage door marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your garage door marketing and marketing for garage door companies advertising materials!
If you’re not sure where to start, take a look at how your competitors are generating garage door leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve? Here are some ideas to get you started:
- Specialized services
- Level of service
Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!
13. Use Google’s Local Service Ads to Get More Garage Door Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for garage door providers, at least 7 of them will click one of those ads and turn into a garage door lead.
How much more money would you make per month with 7 more garage door contracts? For an extra boost, consider investing in garage door digital marketing, then use SEO for garage door companies and a professional website design for garage door companies to hook your potential customers.
14. Co-Market With a Relevant Business
Co-marketing means you’re teaming up with another business to share lead generation opportunities. For example, you might want to partner up with a property manager or complementary garage door provider and offer a discount to customers who use both of your services. In the end, this kind of combined marketing for garage door companies can lead to many more garage door lead generation opportunities since you’re both working to generate new leads.
15. Increase Referrals to Get More Garage Door Leads
Referrals are a great way to capitalize on word-of-mouth marketing for garage door companies. Offer your existing customers an incentive to refer their friends, families and neighbors to your garage door business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one marketing for garage door companies and garage door leads idea you shouldn’t pass up.
16. Create Helpful YouTube Videos About Garage Doors
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful garage door videos. The videos can document your day-to-day activities, follow a job from start to finish, or illustrate how to properly repair something. These videos will build your credibility as a garage door business and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your garage door website so they can learn more.
17. Create a Garage Door Facebook Group
Having a dedicated Facebook business page for your garage door business is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing for garage door companies!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into garage door jobs.
18. Take Pictures of Completed Jobs
A picture can say a thousand words, so make sure you’re taking before and after photos of every garage door job you take on. It’s a great way to show the quality of your work, and it gives you great content to post on your garage door website and social media.
19. Hunt for Garage Door Leads on Craigslist
Craigslist might seem like a dated suggestion, but tons of people still use it when they need to find someone for a garage door project. Take a quick scroll through the classifieds and see if anyone is looking for a garage door provider. Write down their names and numbers, then get in touch with them to discuss the project they have in mind and schedule a consultation. More often than not, people searching for garage door providers on Craigslist are ready to work with you now and pay for your services.
20. Don’t Pay for Garage door Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your garage door business, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your garage door website that will turn into paying customers. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative is using garage door digital marketing. Combined, SEO for garage door companies and professional garage door website design can increase your online visibility and win you more garage door leads.
Sign Up With Townsquare Interactive to Maximize Your Garage Door Marketing Budget
Website design for garage door companies isn’t the only element of an effective garage door digital marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate garage door leads using the steps above.
Adding other elements to your garage door digital marketing campaign, such as SEO for garage door companies and reputation monitoring, can strengthen your garage door digital marketing campaign and help you to generate more garage door leads.
The team at Townsquare Interactive specializes in website design for garage door companies and garage door digital marketing campaigns that generate garage door leads for businesses across the country. All of our website design for garage door companies feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your garage door digital marketing campaign to the next level.
Click the button below to learn more about our garage door digital marketing packages and jumpstart your garage door website.