It's every shopper for themselves this holiday season. With millions of credit card numbers already compromised this year through breaches of major retailers, consumers are advised to be on the lookout for scams that can leave them feeling anything but jolly.
Stores are hoping Americans who've been tight-fisted with their money will get the last-minute itch to buy in the final week of the holiday shopping season.
Americans, who're increasingly optimistic about improving economic conditions, are expected to spend at a more rapid clip during the upcoming holiday shopping season than they did last year.
According to the National Retail Federation’s 2011 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, holiday shoppers say they plan to shell out an average of $704.18 on holiday gifts and seasonal merchandise, down slightly from last year’s $718.98.